Aidan Foster - Strategy Lead, Foster Interactive
The Big Shift in Web Creation
For years, the hardest part of building a website was technical execution. Slow development cycles, code barriers, and long timelines created bottlenecks.
AI has changed this.
Execution is no longer the limiting factor. Understanding is. The new challenge is knowing your audience, clarifying your message, and structuring the story your website needs to tell.
The future is not prompt-first. It is people first. Strategy, insight, empathy, and structure.
This was the core message of my talk AI Page Building with Drupal Canvas. It is also why Foster Interactive joined the Drupal AI Makers initiative.
But none of this works unless the human layer comes first.
Why People-First AI Matters and Why AI Slop Happens
In a market characterized by AI slop, human insight is the key to being both authentic and distinct.
AI is a powerful assistant, but it cannot replace human judgment.
Large language models can synthesize patterns, but they cannot invent your strategy.
When teams skip the foundational work such as audience research, messaging clarity, and brand systems, AI produces generic output that feels shallow and off-brand.
This is what we call AI slop. The issue is not the model. The issue is unclear inputs.
AI can only accelerate the parts you already understand. The human layer must come first. Audience insight. Value propositions. Tone and language rules. Page-level content strategy.
Without this structure, every output becomes guesswork.
The New Tools: Canvas and the Context Control Center
Drupal’s new AI features are powerful because they finally support how marketers work.
Canvas: The visual editor built for marketers
Canvas allows anyone to build pages using drag and drop.
It offers instant previews, mobile and desktop views, simple undo and redo, and AI built directly into the editor.
You can ask Canvas to assemble a campaign landing page and it uses your brand components, design system, content rules, and tone to create useful starting points.
This is the most marketer-friendly Drupal experience ever made.
The Context Control Center: The AI knowledge base
This is where strategy becomes usable by AI. It allows teams to load audience personas, value propositions, tone guides, brand rules, page templates, messaging frameworks, and content strategy documents.
With this context available, the AI produces work that is aligned, accurate, and consistent.
Instead of guessing, it draws from your organization’s strategic foundation.
For the first time, brand and audience knowledge can be reused across the entire website.
The Demo: How We Built FinDrop Landing Page Demo
To demonstrate what is possible, we built a fictional SaaS company called FinDrop.
We created product stories, value props, audience personas, PPC ads, content strategy, and a visual system that matched the Mercury design system.
We generated all of this using strategy first, then AI. We crafted brand rules, used Nano Banana for consistent imagery, built campaign assets, and generated full landing pages for three stages of a funnel.
AI gave us speed, but only because the human structure was already in place. Without strategy the output collapsed. With structure it accelerated.
The Real Lesson: AI Only Works When the Inputs Are Strong
Demo of the Drupal Canvas UI with Mercury component library.
The FinDrop demo made something clear. AI did not save time because it is smart. It saved time because the rules were defined. Your success depends on the strength of your foundations.
Clear value propositions. Real audience insight. A defined tone. Predictable page patterns. Brand rules the AI can follow. Without this, AI slows teams down.
At Foster Interactive we are testing the best models for Drupal workflows, refining content strategy structures for the Context Control Center, creating systems to make AI-ready brands easier to build, and bringing the marketer’s perspective into the AI Makers roadmap.
Our goal is simple. Make AI genuinely useful for small marketing teams without sacrificing accuracy or authenticity.
What Is Coming Next for Drupal AI and Why It Matters
Drupal CMS 2 is coming in early 2026. It will include deeper Canvas integration, more intuitive site templates, a lighter AI suite, reusable design systems, expanded knowledge base support, and better tools for auditing and maintaining content.
But the biggest change is this. It will become easy to install the tools and it will be obvious who has done the strategic work. Teams relying solely on AI will blend into the noise.
Teams grounded in human insight will stand out.
Now Is the Time to Unlearn What Is Possible
A few months ago, I did not believe a CMS could generate usable landing pages in minutes or create consistent AI imagery. Then we built FinDrop.
The tools have changed. The pace has changed.
Human insight cannot be outsourced to AI.
We want our AI tools to take care of boring, repetitive jobs to free up our time for creative and strategic work.
The role of marketers is shifting away from production bottlenecks and toward clarity, empathy, positioning, narrative, and audience understanding.
AI can accelerate execution and remove repetitive tasks. But it cannot replace the strategy behind them.
If we get the human foundations right, we create a future where imagination becomes the bottleneck, not time.
That's the future I want to live in.
Ready to put people-first AI into practice?
Start with your foundations. Sit down with your team and audit your brand guidelines. Talk to front-line support and sales - the people closest to your customers. Update your tone, messaging, and audience details. This is the work that makes AI useful.
Then try Canvas. Once your foundations are solid, test what's possible with the upcoming Drupal CMS 2.0 demo at drupalforge.org. (Or if you’re a little more technical, test the Driesnote Demo which is available right now).